1% Listings Fastest Growing Company in the US, Grant Clayton, CEO | TFTP S2E4

Today I interviewed a gentleman who used to bail hay in East Texas and now is the founder and CEO of 1% Listings. The decision to innovate resulted in his business 1% Lists and motto Full Service for Less, is recognized as the fastest-growing company in the nation according to the Inc.5000

A second-generation Realtor, once Teacher and Basketball coach pushed into the branding world is now Franchising throughout the East Coast.

His entire business plan is based on how to provide the best value by value-based agents and do it at a much lower cost! And to bring an industry that needs this type of mindset and integrity from within itself.

⏰ TIME CODES ⏰ - Below

Announcement: πŸ“’

~You can now join our Insider Community for FREE by texting πŸ‘‰ "AIJ" to πŸ“± 210-794-9898 πŸ“± you will receive insider info, strategies, and updates on everything we’re doing in REAL-TIME!

~And if you live in San Antonio make sure to text 🏑 πŸ‘‰ β€œProperty Tour” to πŸ“± 210-794-9898 πŸ“± to join us whenever we walk our properties. 🏑

~β˜• CWTJ's - As always, join us LIVE Friday mornings for CWTJ as we discuss the headlines that affect real estate and your business as well as trends that are developing.

~Workshop- We’re working on a NEW workshop on how to manage a rehab. This will show you EVERYTHING we do. You’ll want to text "AIJ" to 210-794-9898 to be alerted.


0:00 βœ… 1% Listings Fastest Growing Company in the US, Grant Clayton, CEO

0:01 βœ… Intro

1:16 βœ… Origin story

3:30 βœ… Growing too fast & had to hit the pause button

5:52 βœ… RE license, agent, brokerage to an explosion

7:48 βœ… What is 1% Lists

9:44 βœ… Our agents make 25% less than their counterparts but they X their % 6 times

10:48 βœ… 6% vs. 1% what does that get someone

11:09 βœ… Agent fees explained & Paying it forward

12:44 βœ… The difference between a Netflix Investor and a Blockbuster Investor

13:25 βœ… Top Producer - doubled her income in 9 months

14:35 βœ… Why are agents obsessed about how much they charge per deal

14:56 βœ… Bargain Brokerage - don't value the wrong things

15:59 βœ… 1% Lists Turnkey Franchise for 20k

17:57 βœ… What makes 1% different

20:51 βœ… Value your agent because.....???

24:40 βœ… 70% of Sellers are Buyers

27:46 βœ… Are you living in the land of fear

28:29 βœ… What drives sales

31:03 βœ… I saved a ton AND they are GOOD

32:22 βœ… Rainbows & Butterflies

33:47 βœ… Doing the deal not looking for a deal

35:15 βœ… Seeing is not understanding

36:10 βœ… Field of dreams approach

38:00 βœ… For our franchise owners - The BENE's

40:40 βœ… Did he just SALE Jon right on the podcast

40:52 βœ… Marketing is not just a word - there is MUCH MUCH more

42:00 βœ… Grant reveals...

45:05 βœ… Jane Smith's rabbit hole - a moment of AH HA!

49:51 βœ… How do you provide the quality

51:30 βœ… How do you run quality control

56:04 βœ… It's not about YOU

56:41 βœ… Why the franchise route

1:00:55 βœ… Valuing the cherry and NOT the WHOLE cake

1:03:23 βœ… How do I get my own franchise

1:08:04 βœ… What does it look like for a small broker and a franchise

1:11:29 βœ… What do you do if the market shifts

1:14:28 βœ… A call from Anchorage

1:16:47 βœ… Plans for 1% Lists - 400 Franchises

1:18:55 βœ… A mission to succeed for our agents

1:22:56 βœ… Favorite/suggested books

1:25:24 βœ… The RIGHT thing is the RIGHT thing TO DO

Info/Contact: #1percentlists.com

Discount Real Estate Brokers

For franchise info go to #1percentlists.com


πŸ“• Paper Tiger, Tom Coyne

πŸ“• Go Giver, Bob Burg



Next article running on May 3, 2021

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